Lauryn Hill has chosen to front her first fashion campaign for Woolrich, styled in outfits that display “real American grit”. The shoot took place in the Harlem theatre where Hill shot the video for “Doo Wop (That Thing)” 20 years ago in 1998. Our take: millennial nostalgia is a powerful dynamic, and The Miseducation of Lauryn Hill was one of the most special albums of the era – a smart move. (Photo: vogue.co.uk / @jackdavisonphoto) . . . . . . fashionpsychology woolrich psychology laurynhill campaign harlem music randb psychologyoffashion #fashion urban millennials hiphop throwback style american anniversary newyork grit brand consumerpsychology

Map: Harlem